A 12-week live build mastermind

AI Impact Mastery

AI Impact Mastery is a 12-week live build for founders, operators and practitioners. You don't leave with notes — you leave with a finished brand, website, audience engine and lead system.

Apply for a seat See what you build

Watch the Demo Webinar

Fleet Maull, PhD — 3× Inc. 5000 Austin Mao — TEDxBoulder · Ceremonia 12 weeks · Two live sessions weekly
The Shift

From scattered effort to a system that compounds.

Where you are now
A bio that undersells you
A site you avoid sending
Posting into the void
Leads only from referrals
A drawer full of tools
Knowing AI matters
Where you're headed
A brand that signals your level
A site you lead with
An audience that compounds
A pipeline that runs without you
Infrastructure that works as one
AI as your operating layer
The Hesitation

The four reasons
capable people wait.

01
The worry
"I don't know how to code."
→
The reality
You'll never touch a line of code. You direct AI in plain language — it builds, you approve.
02
The worry
"I don't have time for another course."
→
The reality
This isn't a course. It's twelve weeks building the exact thing you keep putting off.
03
The worry
"I've tried AI tools and got nowhere."
→
The reality
Tools aren't a strategy. You leave with a system, not another subscription you forget about.
04
The worry
"My situation is too specific."
→
The reality
Every build is yours. We work on your brand, your offer, your pipeline — live, on your business.

You have the depth, the track record, and the gift. Your online presence does not reflect it — yet.

A world-class brand, a complete website, a full lead funnel: now buildable by one person in 12 weeks, if someone shows them how. This program is that someone.

What Is Now Possible

One Person Can Now
Run Like a Full Team.

The Brand GuideThe brand guide an agency charged five figures for.
→
The WebsiteWhat used to take a studio three months.
→
The Nurture SequenceWhat a marketer built by hand.
→
The ShiftAll of it now buildable by you, with AI doing heavy lifting.
The Proof

Fleet Maull is rebuilding fleetmaull.com live, in front of you

Forty years of work, rebuilt session by session using a 50+ agent AI team. You build yours in the same session. By week twelve, his before-and-after is the proof. So is yours.

AI Workflow

Prompt
Generate
Publish
AI auto-built
The Architecture

Three pillars hold up
a business that lasts.

01

Brand

How you're perceived before you say a word.

  • Positioning & narrative
  • Visual identity system
  • Voice & messaging
02

Audience

The right people, finding you on purpose.

  • Content engine
  • Distribution rhythm
  • An audience you own
03

Systems

Attention, turned into booked clients.

  • A site that converts
  • Lead capture
  • Automated follow-up
How a Week Works

Two Live Sessions Every Week.
One Deliverable Every Time.

The Build Room

Features
90 Min WeeklyFleet Maull + Austin Mao10 Seats
Not a class. A build room. Fleet rebuilds his brand live while all 10 Pro members build theirs simultaneously — guided directly by Fleet and Austin, in real time, week by week.
Includes
  • Why this week matters — real business problem, not a topic
  • Build sprint — Fleet + all Pro members, live
  • Hot seat: Austin works directly on one participant's build
  • Week preview and public commit in cohort channel
Commitment
90 min weekly

Implementation Hours

Features
60 Min WeeklyAustin MaoAll Participants
Austin-led open session for everyone. Bring your stuck points, your half-built pages, your questions.
Includes
  • Live troubleshooting on real participant builds
  • Build partner pair check-in
  • AI workflow demos and shortcuts
  • Open Q&A — recorded and archived
Commitment
60 min weekly
The 12 Weeks

One Deliverable Every Week.
No Exceptions.

01

Phase 01

Weeks 1–3

Brand Foundation

Build the source of truth that informs everything that follows.

Wk 1 — Brand Interview → Brand Guide

Wk 3 — Voice & Rubrics → voice.md

Wk 2 — Design System → Tokens + DESIGN.md ·
Brand Bible locked

02

Phase 02

Weeks 4–8

World-Class Website

Turn the brand foundation into a professional online presence deployed at your own domain.

Wk 4 — Website Strategy → Sitemap + page briefs

Wk 7 — Build Sprint → First 5 pages on Vercel

Wk 5 — AI Copywriting → content.md · All copy written

Wk 8 — Complete Website → Full site at your domain

Wk 6 — Photos & Media → Asset Library · Media tagged

03

Phase 03

Weeks 9–11

Lead Generation

Turn traffic into contacts. Turn contacts into clients.

Wk 9 — Forms + Integrations → First lead form live

Wk 10 — CRM Setup → Lead pipeline running

Wk 11 — Full Lead Gen System → Nurture sequence live

04

Phase 04

Week 12

Graduation

You walk the room through what you built. Fleet's before-and-after stands next to yours.
Week 12 also previews what comes next.

Wk 12 — Graduation Demo + Campaign Preview · Your system demoed live

The Build

Twelve weeks. Six deliverables.
One finished business.

Brand Guide

Colors, type, logo and voice — codified into one reference.

✓

Design System

Reusable components so everything looks consistent.

✓

Website Copy

Words that position you and move people to act.

✓

Website

Live, responsive and unmistakably yours.

✓

Lead Capture

Forms, lead magnets and booking — wired in.

✓

Automation

Follow-up that runs while you sleep.

✓
01
02
03
04
05
06
Choose Your Path

The same transformation.
Three levels of support.

Lifetime access · Your own scheduleSelf-Paced
$997

Owner-Operator to CEO

Self-Paced Accelerator

One payment · Lifetime access
  • Owner-Operator to CEO Certificate
  • Full curriculum — real-world business strategy & tactics
  • Learn from 50+ battle-tested founders & CEOs
  • CEO Structural Diagnostic included
  • Proven mindset & self-mastery training
  • 100% online, flexible access from anywhere
Enroll Now
3 months · Weekly live callsMost Popular
$2,997

Owner-Operator to CEO

3-Month Accelerator with Coaching

or 3 × $1,099 · Payment plan available
  • Everything in Self-Paced, plus:
  • Weekly live calls with Troy & Eric from the HeartMind team
  • Peer accountability cohort — 3 structured months
  • Direct application to your business, each week
  • CEO Structural Diagnostic + personalized debrief
  • Structured feedback on your own business decisions
  • Owner-Operator to CEO Certificate
Enroll Now
12 weeks · 2 live sessions per weekPremium · 10 Seats Only
$10,000

AI Impact Mastery

12-Week Live Mastermind

or 3 × $3,334 · Application required
  • Fleet Maull + Austin Mao, live weekly
  • 90-min Build Room weekly — Fleet rebuilds his brand live, you build yours
  • 60-min Implementation Hours weekly — Austin
  • Complete brand, website & lead system — shipped before graduation
  • Your own AI agent team — 50+ agents, yours to direct
  • $85,000+ retail value delivered in 12 weeks
  • HeartMind Professional membership, one year
Enroll Now

All programs include the Owner-Operator to CEO curriculum · Financing via Klarna / Affirm

Watch the demo webinar —
Your Guides

Built alongside people
who've done it.

Co-Facilitator · Heart Mind Institute

Fleet Maull, PhD

Founder of Heart Mind Institute, connecting hundreds of teachers across consciousness, leadership, and transformation. Fleet has organized some of the biggest summits in the field.

20+ years · 300+ brands shaped
Lead Facilitator · Ceremonia

Austin Mao

Founder of Ceremonia, one of the leading legal, nonprofit psychedelic retreat organizations in the United States, with 60+ retreats run. TEDxBoulder speaker.

Ex-Head of Growth · 8-figure systems
Qualification

Ten Seats. Built for Operators with
Something Real to Say.

Built For

You belong here if...

  • You're an established founder, operator, coach or leader
  • You have real expertise and results behind you
  • Your online presence lags behind your ability
  • You'd rather build live than collect more theory
  • You want to own your infrastructure, not rent it
Not Built For

Probably not a fit if...

  • You don't have an offer yet
  • You want done-for-you with zero involvement
  • You're after passive video lessons
  • You chase quick hacks over systems
  • You're not ready to ship in public
The Investment

Agencies Charge More for One of These.
You Get All of Them.

AI Impact Mastery
$10,000 or 3 payments of $3,334 10 seats, non-negotiable Application required
Agency
Deliverables
Market
Agency Rates
Brand guide, AI-generated, you curate
Agency average
$5,000–$10,000
Design system + brand bible
Studio average
$3,000–$5,000
Voice guide + copy rubrics
Copywriter average
$2,000
AI-written website copy, all pages
Copywriter average
$3,000–$5,000
Live website on Vercel at your domain
Studio average
$5,000–$15,000
Lead capture + CRM + nurture sequence
Agency average
$3,000–$5,000
Weekly 90-min live session, Fleet + Austin
Access you cannot buy elsewhere
$50,000+
Your own AI agent team, 50+ agents
Setup + onboarding
$10,000+
First 3 months of the AI platform included
$397 × 3 mo
$1,191
HeartMind Professional membership, 1 yr
Bundled value
$1,200
Total Retail Value
Board Support Package
$85,000+

Platform continues at $397/mo after graduation — Claude Max bundled. First 3 months included in program price. Financing via Klarna/Affirm.

Apply for a seat
✦ By Application Only ✦

An invitation to the next cohort

10Seats
12Weeks
$10,000Investment
Application requiredReviewed within 48 hours
Apply for a seat →
COMMON
Some questionsanswered here
QUESTIONS
Yes. You direct AI in plain language. The live sessions are built around simple direction, review, iteration and approval — not coding.
Plan for the two weekly live sessions plus focused implementation time. The program is structured around one clear deliverable each week.
The first three months of the AI platform are included. After graduation, the platform continues at $397/month if you choose to keep it.
Yes. The goal is a finished, live, responsive website at your own domain, with the infrastructure you own.
Implementation Hours are designed for stuck points and catch-up. The promise is that you keep going until the working infrastructure is finished.
Applications are reviewed within 48 hours. If it's a fit, you'll receive the next steps for joining the cohort.
You leave with your brand, website, lead capture system and operating infrastructure live. The platform can continue afterward if you want to keep building.
Our Promise

In twelve weeks you'll have a complete, working
business infrastructure built, live, and yours.

Show up, do the work, and if it isn't finished — we keep going with you until it is.

The AI Impact Mastery team
The Final Step

Ten seats. One cohort.
Apply for yours.

Applications are reviewed within 48 hours. If it's a fit, we'll send your next steps.

Apply for a seat → No pressure. No spam. Just a conversation about your build.
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