Enroll

The AI-Powered CEO Is the Only CEO That Scales.

Close the gap between running your business and leading it — at your own pace, with live coaching, or by building alongside Fleet Maull and Austin Mao in the 90-day AI Founders Lab.

  • Certificate
  • Structured Curriculum
  • Self-Paced or Live Cohort
  • Peer Accountability Cohort
See the Three Paths
Fleet Maull, PhD
Fleet Maull, PhD
Austin Mao
Austin Mao
JJ Virgin
JJ Virgin
John Lee
John Lee
Dave Asprey
Dave Asprey
Alyssa Nobriga
Alyssa Nobriga
Dan Sullivan
Dan Sullivan
John Assaraf
John Assaraf
Joe Polish
Joe Polish
Ryan Deiss
Ryan Deiss
Peter Sage
Peter Sage
Marisa Murgatroyd
Marisa Murgatroyd

Presented by

HeartMind Institute Program partner

Why I Created This Accelerator

A Message From Fleet Maull, PhD

Book A Call

Choose Your Path

The same transformation. Three levels of support.

Self-Paced

$997

OPERATOR TO CEO Accelerator

Self-Paced

Stop being the bottleneck in your own business. Learn the structures, delegation, and decision-making that let your company run — and grow — without you doing everything yourself.

  • Personalized CEO Structural Diagnostic — shows exactly where you're the bottleneck and what to fix first
  • 6 courses across 3 phases — Jim Kwik, Hal Elrod, Ryan Deiss, Dan Sullivan, Joe Polish & 25+ more faculty
  • Real frameworks for delegation and decision-making — so your business runs without you doing everything yourself
  • Start today, move at your own pace, revisit any lesson exactly when you need it
  • Every module yours for life, including future updates as the curriculum grows

or 3 × $350 · Payment plan available

Enroll NowPayment Plan — 3 × $350Lifetime Access
With Weekly Coaching

$2,997

OPERATOR TO CEO Accelerator

With Weekly Coaching

Everything in Self-Paced — plus 3 months of live sessions with Troy & Eric, peer accountability, and direct application of every module to your actual business, week by week.

  • Turn every framework into real decisions for your business — live with Troy & Eric, not just theory
  • Your Structural Diagnostic, personally debriefed into an actual week-by-week roadmap
  • Real-time feedback on the calls you're making right now — pricing, hiring, delegation, scaling — while they still matter
  • Three focused months alongside a cohort of operators building in parallel, so momentum doesn’t stall
  • Every course and every live session recording — yours for life

or 3 × $1,100 · Payment plan available

Enroll NowPayment Plan — 3 × $1,100
Premium10 Seats Only

$10,000

AI FOUNDERS LAB

A 90-Day Implementation Mastermind Limited to 10 Founders

Everything in Self-Paced. A 90-day mastermind built for operators who already have the results — but whose brand, website, and lead systems haven't caught up. Over 12 weeks, Fleet Maull rebuilds his own brand infrastructure live, directing a 50-agent AI team alongside Austin Mao, while you build yours next to him. No coding. No waiting on an agency. Just the work, shipped weekly.

  • Direct a real 50-agent AI team to build your own brand, website, and lead system — not a case study, your business
  • Watch Fleet rebuild his own 40-year brand live, then build yours next to him, session by session
  • Weekly hands-on feedback from Fleet and Austin on your actual brand, site, and systems
  • Walk away with a finished, live website at your own domain and a working lead-capture system already running
  • $85,000+ in retail value delivered across 12 weeks, plus a year of HeartMind Professional membership

or 3 × $3,500 · Application required

Apply NowSkip the Line — Pay $2,000

Save $500, guarantee your seat, and skip the application. Pay $2,000 now, with the remaining $7,500 due by August 15.

Learn More →

All programs include the Owner-Operator to CEO curriculum · Financing via Klarna / Affirm

Watch the Demo Webinar →

The Operator Trap

Most founders hit the same wall: the business cannot grow past what they can personally hold together. Six signs you are in the operator trap:

01

Burnout & Overwhelm

You're the default answer to every question in the business, working 60+ hour weeks with no ceiling in sight.

02

Growth Plateau

Revenue has stalled at the limit of what you can personally manage and supervise.

03

Team Challenges

Hiring, delegation, and systems haven't kept pace — so growth still runs through you.

04

Decision Fatigue

Strategic and operational decisions both land on your desk, and the volume is wearing down your judgment.

05

Work-Life Imbalance

The business is consuming the time your health and relationships need.

06

AI & Technology Gap

You know AI could change how the business runs, but there's no clear path to implementing it.

Fleet Maull

As founder, I was serving as COO, CMO, CFO, and content creator — burning out and strangling growth, until I built the team and the systems that let me become an actual CEO.

— Dr. Fleet Maull, 2024 Inc. 5000 #578 Founder-CEO

Difference

Why This Accelerator Is Different

01

Built by operators, not academics.

You'll learn from 30+ founders, CEOs and subject-matter experts who built what they teach.

02

Business mastery and self-mastery, together.

Scaling a business and managing yourself under pressure are the same skill. The curriculum treats them that way.

03

A compressed timeline.

The coached tier condenses years of trial-and-error into a structured 3-month cohort.

04

Priced against outcomes, not prestige.

You're paying for applied strategy, not a credential.

05

Applied to your business, not a case study.

Every module is worked against your actual business, with structured feedback from peers and instructors.

06

A peer accountability cohort.

You build alongside other founders working through the same structural problems, in the same window of time.

07

A durable network.

Relationships built in the cohort and with faculty extend past the program.

08

Built for the whole picture.

The curriculum treats health, relationships, and decision capacity as part of the business outcome.

09

No filler.

Every module maps to something you'll use in the business this quarter.

10

Frameworks in active use.

The tactics and systems taught are the ones faculty are currently running in their own companies.

Faculty Who've Made the Operator-to-CEO Transition Themselves

Led by Fleet Maull — Inc. 5000 #578 founder — alongside 30+ founders, CEOs and subject-matter experts, including Dan Sullivan, Joe Polish, Jim Kwik, Cameron Herold, Ryan Deiss, Roland Frasier, Hal Elrod, Tom Davenport, and Austin Mao.

Mike Normant

Founder, Coach Your Self Up

Mike NormantCreator of Coach Your Self Up,
Former Yahoo exec

Dr. Ginny Whitelaw

Founder, Institute for Zen Leadership

Dr. Ginny WhitelawAuthor of Resonate
Former NASA scientist

FLEET MAULL, PHD

Founder, Heart Mind Institute

FLEET MAULL, PHDAuthor of Radical Responsibility
Founder of HMI

Bobbie LaPorte

CEO, Bobbie LaPorte & Associates

Bobbie LaPorteAdvises leaders at Genentech
Former Fortune 50 exec

Rebecca Watson

Founder, Creating Space Coaching

Rebecca WatsonLeadership coach and author
Helping build coaching cultures

JJ VIRGIN

Founder, Mindshare Collaborative

JJ VIRGINNYTimes bestselling author
Co-hosted Freaky Eaters

JOHN LEE

Co-founder, Wealth Dragons

JOHN LEESpeaker and investor
Global entrepreneur in AI

ALYSSA NOBRIGA

Founder & CEO, The Institute of Coaching Mastery

ALYSSA NOBRIGAFeatured in Forbes
International speaker,psychotherapist

DAVE ASPREY

Founder, Bulletproof & Upgrade Labs

DAVE ASPREYNYTimes best-selling author
Biohacking pioneer

ALLISON MASLAN

CEO, Pinnacle Global Network

ALLISON MASLANWSJ bestselling author, Inc. 5000 CEO
Forbes top entrepreneur

DAN SULLIVAN

Founder, Strategic Coach

DAN SULLIVANAuthor, The Coach's Way
Founder, Transformation Academy

Ryan Deiss

Founder-CEO Scalable & Digital Marketer

Ryan DeissAuthor of Digital Marketing for Dummies
Founder-CEO Scalable & Digital Marketer

JOE POLISH

Founder, CEO Genius Network

JOE POLISH Author of Who Not How and The Gap and The Gain.
Entrepreneurial coach.

Lisa Sasevich

Founder, Lisa Sasevich International

Lisa Sasevichaward-winning sales strategist
Queen of Sales Conversion

JOHN ASSARAF

Founder, NeuroGym

JOHN ASSARAFAuthored Innercise and The Answer.
Brain science expert

Owner-Operator to CEO Accelerator Roadmap

A Structured Path, Not an Open-Ended Course

The coached Accelerator moves through three phases over three months — live sessions, peer accountability, and masterclasses layered on top of the same core curriculum available in the Self-Paced tier.

6 courses across 3 phases

Taught directly by the practitioners who built the frameworks.

Weekly peer accountability sessions

Apply the material to your business in real time.

Monthly live masterclasses

With practicing founders and operators.

A structured 3-month cohort

Same content, worked alongside other founders, with real deadlines.

  • The Mindset Advantage: Unlocking the Secrets to Entrepreneurial SuccessNatalie Ledwell, Hal Elrod, Eben Pagan, Jim Kwik, Fleet Maull, Srikumar Rao, PhD
  • Coach Your Self UpMike Normant
  • The AI Revolution: Entrepreneurship at the Speed of NowMike Koenigs, Tom Davenport, Seth Earley, Phil Pallen, Brad Costanzo, Joe Fier, Segovia Smith
  • Rewiring Your Brain Master CourseFleet Maull, PhD
  • Your Revenue Engine: Driving Sales with Story, Soul & NeuroscienceJoe Polish, John Lee, Alyssa Nobriga, Richard Taubinger, Alex Cattoni, Lisa Sasevich, Marisa Murgatroyd, MaryEllen Tribby
  • Mastering Scale: Systems, Teams & Strategy for Exponential GrowthRyan Deiss, Dan Sullivan, Kris Krohn, Allison Maslan, Cameron Herold, Peter Sage, Ron Omani Carson, Steve Farrell

Who This Accelerator Is Built For

Enroll Now

You're stuck in daily firefighting

And need a structured way to scale without adding more hours.

You've plateaued

And need a concrete plan to break through the ceiling of what you can personally manage.

You want proof, not theory

From operators who've actually built and scaled what they teach.

You need to build a real team

Because delegation and hiring are the actual bottleneck to growth.

You're planning toward an exit

And want a roadmap for scaling, systemizing, and maximizing what the business is worth.

You want growth aligned with purpose

Not just revenue for its own sake.

You want to close a confidence gap

And operate with the judgment the business now requires of you.

You want frameworks that are in active use

Not recycled theory.

You're done improvising

And want a defined roadmap instead of trial and error.

You're ready to execute

Because the plan only works if it gets applied.

Lead Instructors

Built alongside people
who’ve done it.

Fleet Maull

Founder-CEO

Fleet Maull, PhD

Founder-CEO, HeartMind Institute & Windhorse Seminars — #578 on the 2024 Inc. 5000. Fleet built the Owner-Operator to CEO Accelerator from direct experience — decades of building, scaling, and exiting his own companies, and coaching founders and executives through the same transition. He's the author of Radical Responsibility, the framework this curriculum is built on.

Renowned Business Strategist · Serial Entrepreneur · Author, Radical Responsibility
Austin Mao

Founder-CEO

Austin Mao

Founder, Ceremonia · TEDxBoulder Speaker. Austin Mao founded Ceremonia, one of the leading legal, nonprofit psychedelic retreat organisations in the United States, with 60+ retreats delivered. Before that, he scaled 8-figure systems as a Head of Growth. He now applies that same systems discipline to AI — building the agent infrastructure, brand systems, and lead architecture that power the AI Founders Lab.

Founder, Ceremonia · TEDxBoulder Speaker · Former Head of Growth, 8-Figure Systems · AI & Systems Architect

Access to Fleet's Network

Direct Access

Direct Access to the People Who've Built What You're Building

Fleet's network spans founders, operators, and strategists who've made this same transition — giving you direct access to insight and mentorship most programs can't offer. If you're ready to stop improvising, this is a structured way to get there.

See the Three Paths →
Entrepreneurs networking

Coached Accelerator Enrollment Bonus

The first 10 founders to enroll in the 3-Month Coached Accelerator receive a private 30-minute strategy session with Fleet Maull.

Enroll Now
Tony Robbins

Proximity is power. If you can get proximity with the people who are the best in the world, things can happen because of all the people they know, the insights they have, and the life experience they have. They can save you a decade of time with one insight.

Tony RobbinsMotivational Speaker

Peer Accountability Network

You're Solving the Same Problem as Everyone Else in the Cohort

Scaling past the operator stage is a common structural problem, not a personal one. The Accelerator puts you alongside founders working through the same bottleneck, plus direct access to the operators and strategists who've already made the transition.

Work through shared challenges with founders at a similar stage.

Tactics from operators who've built and scaled at this level.

The kind of introductions that lead to real partnerships and deals.

Plus a cohort-wide peer group and monthly masterclasses.

See the Three Paths →

Faculty & Graduate Testimonials

Praise for Your Faculty

“

With incredible intuition, and an obvious level of care, Rick skillfully cuts through the noise to help you reach deeper than you could ever go on your own, and achieve things you never thought possible.

Paul BauscherBauscher Construction & Remodeling, Inc — on Rick Snyder
“

Tom Davenport is a distinguished thought leader in data, analytics, and artificial intelligence, shaping modern business thinking through more than 20 influential books.

Alation BlogOn Tom Davenport
“

Cameron is the best speaker I've ever heard, particularly for entrepreneurs, and small and medium-sized business owners. He hits home runs and grand slams.

Rich KarlgaardPublisher, Forbes Magazine — on Cameron Herold
“

The work I have done with Rebecca has probably been the single most valuable thing I have done in my professional career development.

Fiona TylerHead of GESBAN UK, Santander Bank — on Rebecca Watson
“

Fleet's training is a game-changer. Instead of trying to think my way through challenges, I've learned to shift my mindset in a way that reduces stress, improves decision-making, and enhances clarity.

Nancy ParsonsOn Fleet Maull
“

Allison Maslan draws on the wisdom of building over 10 companies to give you her revolutionary method towards building a self-managed company.

Roland FrasierSerial Entrepreneur, Investor — on Allison Maslan
“

Having invited Bobbie to present two workshops to our West Region Sales Team, she brings her experience as a successful sales executive together with a science-based approach to developing a possibilities mindset.

Sara CoadyHead of Enterprise Sales, Stripe — on Bobbie LaPorte
See the Three Paths →

Video Testimonials

Hear the Story Behind the Owner-Operator to CEO Shift

Watch how this accelerator helps founders move out of daily operations, build stronger systems, and step into true CEO leadership.

Fleet's training changed how I approach every decision. Instead of pushing harder, I built systems that push for me — and the business grew without burning me down with it.
Program Graduate · Founder-CEO, Inc. 5000 Company

Why This Accelerator Exists

Learn why so many founders become the bottleneck in their own company, and what it takes to build a business that runs beyond them.

Founder Freedom

The Founder-to-CEO Transition

See what changes when founders stop trying to do everything themselves and start leading through systems, people, and strategy.

Leadership Shift

An Owner-Operator to CEO Accelerator Certificate

Complete the Accelerator and earn a certificate you can add to LinkedIn and your professional credentials.

See the Three Paths →
Owner-Operator to CEO Accelerator certificate of completion

Choose Your Path

The same transformation. Three levels of support.

Self-Paced

$997

OPERATOR TO CEO Accelerator

Self-Paced

Stop being the bottleneck in your own business. Learn the structures, delegation, and decision-making that let your company run — and grow — without you doing everything yourself.

  • Personalized CEO Structural Diagnostic — shows exactly where you're the bottleneck and what to fix first
  • 6 courses across 3 phases — Jim Kwik, Hal Elrod, Ryan Deiss, Dan Sullivan, Joe Polish & 25+ more faculty
  • Real frameworks for delegation and decision-making — so your business runs without you doing everything yourself
  • Start today, move at your own pace, revisit any lesson exactly when you need it
  • Every module yours for life, including future updates as the curriculum grows

or 3 × $350 · Payment plan available

Enroll NowPayment Plan — 3 × $350Lifetime Access
With Weekly Coaching

$2,997

OPERATOR TO CEO Accelerator

With Weekly Coaching

Everything in Self-Paced — plus 3 months of live sessions with Troy & Eric, peer accountability, and direct application of every module to your actual business, week by week.

  • Turn every framework into real decisions for your business — live with Troy & Eric, not just theory
  • Your Structural Diagnostic, personally debriefed into an actual week-by-week roadmap
  • Real-time feedback on the calls you're making right now — pricing, hiring, delegation, scaling — while they still matter
  • Three focused months alongside a cohort of operators building in parallel, so momentum doesn’t stall
  • Every course and every live session recording — yours for life

or 3 × $1,100 · Payment plan available

Enroll NowPayment Plan — 3 × $1,100
Premium10 Seats Only

$10,000

AI FOUNDERS LAB

A 90-Day Implementation Mastermind Limited to 10 Founders

Everything in Self-Paced. A 90-day mastermind built for operators who already have the results — but whose brand, website, and lead systems haven't caught up. Over 12 weeks, Fleet Maull rebuilds his own brand infrastructure live, directing a 50-agent AI team alongside Austin Mao, while you build yours next to him. No coding. No waiting on an agency. Just the work, shipped weekly.

  • Direct a real 50-agent AI team to build your own brand, website, and lead system — not a case study, your business
  • Watch Fleet rebuild his own 40-year brand live, then build yours next to him, session by session
  • Weekly hands-on feedback from Fleet and Austin on your actual brand, site, and systems
  • Walk away with a finished, live website at your own domain and a working lead-capture system already running
  • $85,000+ in retail value delivered across 12 weeks, plus a year of HeartMind Professional membership

or 3 × $3,500 · Application required

Apply NowSkip the Line — Pay $2,000

Save $500, guarantee your seat, and skip the application. Pay $2,000 now, with the remaining $7,500 due by August 15.

Learn More →

All programs include the Owner-Operator to CEO curriculum · Financing via Klarna / Affirm

Watch the Demo Webinar →
Some questions

Common
questions

A structured alternative to a traditional business program, built for operators already running a company. Choose a self-paced track, a 3-month coached cohort, or the AI Founders Lab — a 90-day implementation mastermind — all built on the same core curriculum, taught by 30+ founders, CEOs and subject-matter experts who've made the transition themselves.

Yes — it's applied, not theoretical. You'll work through proven approaches to revenue growth, sustainable scaling, and building a business that runs on systems instead of your constant involvement.

A traditional program can run $100K+ over two years and is largely academic. This Accelerator is applied, faster, and taught by operators who've built what they teach — with direct access to faculty and a peer cohort working the same problems.

Self-Paced ($997): the full curriculum, on your own schedule, no live component. Coached ($2,997): everything in Self-Paced, plus a 3-month live cohort with weekly calls, structured feedback, and a peer accountability group. AI Founders Lab ($10,000, 10 seats, application required): a 90-day implementation mastermind with Fleet Maull and Austin Mao, where your brand, website, and lead system ship before you graduate.

Self-Paced: no deadlines — move at your own pace. Coached: plan for 1–2 hours per day across the 3-month cohort. AI Founders Lab: two live sessions per week across the 90-day mastermind.

Self-Paced includes the full recorded curriculum. Coached adds live group sessions, structured Q&A, and peer accountability calls. AI Founders Lab is fully live, with weekly implementation sessions and office hours.

Even better — most participants are experienced founders or executives looking to close a specific gap, sharpen judgment, and learn from operators further along. The curriculum meets you at your current stage rather than starting from zero.

Yes. Most participants expense it as professional development. Documentation is available on request.

Yes — the program is fully online and accessible globally.

Yes — a verified Owner-Operator to CEO Accelerator certificate you can add to LinkedIn and your professional credentials.